An artistic and philosophical interpretation of the spiritual crisis of personality in the context of globalization and dialogue of cultures

   The article examines the issue of the artistic and philosophical interpretation of the spiritual crisis of personality in the literature of the era of globalization.

   The focus is on the transformation of traditional ideas about man, the meaning of life, moral values and spiritual ideals in the context of technogenic civilization, mass culture and consumer thinking.

   It considers how the phenomenon of the “new man” finds artistic expression in modern Uzbek literature and how this image reveals a personality losing its inner integrity, spiritual support, historical memory and moral responsibility. On the material of Ulugbek Hamdam’s poem “Yangi inson” (“The New Man”), the author analyzes depersonalization, alienation from one’s own “I”, the substitution of spiritual needs by material desires, and the dependence of man on the external environment and consumer culture. The image of the “new man” is interpreted not only as a fictional character, but also as
a philosophical and aesthetic model of modern crisis consciousness. The symbolic oppositions of the inner and outer world, spirituality and physicality, self-knowledge and consumption, personality and the crowd are revealed.

   The conclusion substantiates that modern literature, addressing the problem of the spiritual crisis of personality, actualizes the necessity for a person to return to the inner world, moral memory, cultural roots and spiritual self awareness.

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