Innovative technologies in conflict management training for bachelors of the “Advertising and Public Relations” direction

Abstract

The processes of building a civil society and democratization in Russia actualized the need to create a new model of communication between different social groups and individuals, due to constant conflicts in all spheres of human life and at all levels of public life. Training of highly qualified personnel able to effectively act and make management decisions in a conflict-prone environment is becoming a priority task for higher education. Communicators should have a range of skills and abilities to organize events and campaigns aimed at conflict prevention and conflict management. The article deals with the application of innovative pedagogical technologies in the conflict management training of specialists in the sphere of public communications by higher educational institutions. The main problems and features of conflict management training of specialists in advertising and public relations are revealed. Special attention is paid to such pedagogical conditions as the use of simulation and non-simulation interactive teaching methods, information technologies and project learning technologies. The applied pedagogical innovative technologies form the professional conflict management competence, that is an ability of future specialists of the sphere of advertising and public relations to carry out job activities under a conflict-prone environment.