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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">pedagvfu</journal-id><journal-title-group><journal-title xml:lang="ru">Вестник Северо-Восточного федерального университета им. М.К. Аммосова. Vestnik of North-Eastern Federal University. Серия «Педагогика. Психология. Философия». Pedagogics. Psychology. Philosophy»</journal-title><trans-title-group xml:lang="en"><trans-title>Vestnik of North-Eastern Federal University. Pedagogics. Psychology. Philosophy</trans-title></trans-title-group></journal-title-group><issn pub-type="epub">2587-5604</issn><publisher><publisher-name>Северо-Восточный федеральный университет имени М.К. Аммосова</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.25587/2587-5604-2026-1-142-156</article-id><article-id custom-type="elpub" pub-id-type="custom">pedagvfu-486</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ФИЛОСОФСКИЕ НАУКИ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>PHILOSOPHICAL SCIENCES</subject></subj-group></article-categories><title-group><article-title>Роль этнокультурного фактора в деятельности организаций потребительской кооперации на примере Чувашской Республики</article-title><trans-title-group xml:lang="en"><trans-title>The role of ethnocultural factors in the activities of consumer cooperative organizations: The case of the Chuvash Republic</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><contrib-id contrib-id-type="orcid">https://orcid.org/0000-0002-5162-058X</contrib-id><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Никитина</surname><given-names>Э. В.</given-names></name><name name-style="western" xml:lang="en"><surname>Nikitina</surname><given-names>E. V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>НИКИТИНА Эрбина Витальевна – к. филос. н., доцент кафедры социально-гуманитарных дисциплин</p><p>г. Чебоксары</p></bio><bio xml:lang="en"><p>NIKITINA Erbina Vitalyevna – Cand. Sci (Philosophy), Docent, Associate Professor, Department of Social and Humanitarian Disciplines</p><p>Cheboksary</p></bio><email xlink:type="simple">erbina@rambler.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru">Чебоксарский кооперативный институт (филиал) Российского университета кооперации<country>Россия</country></aff><aff xml:lang="en">Cheboksary Cooperative Institute (Branch) of Russian University of Cooperation<country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2026</year></pub-date><pub-date pub-type="epub"><day>03</day><month>04</month><year>2026</year></pub-date><volume>0</volume><issue>1</issue><fpage>142</fpage><lpage>156</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Никитина Э.В., 2026</copyright-statement><copyright-year>2026</copyright-year><copyright-holder xml:lang="ru">Никитина Э.В.</copyright-holder><copyright-holder xml:lang="en">Nikitina E.V.</copyright-holder><license license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://www.ppfsvfu.ru/jour/article/view/486">https://www.ppfsvfu.ru/jour/article/view/486</self-uri><abstract><p>На примере опыта Чувашпотребсоюза, действующего на территории Чувашской Республики, в статье исследуется взаимосвязь эффективности деятельности предприятий и организаций союзов потребительских обществ России с актуальностью духовно-нравственных основ потребительской кооперации, уровнем развития профессионального кооперативного образования и этнокультурной спецификой региона. При изучении проблемы сохранения духовно-нравственных основ и социальной миссии потребительской кооперации в современном обществе автор опирается на анализ социально-философских, историко-культурологических и экономических текстов, опубликованных на русском и английском языках за последние двадцать лет, а также использует контент-анализ тематических публикаций в СМИ и интернете. В статье анализируется документ «Нравственные принципы и правила работника потребительской кооперации», разработанный Центросоюзом РФ в 2005 г., рассматривается система кооперативного образования в Чувашской Республике, приводятся тематические тексты из чувашского фольклора. Высокие результаты деятельности Чувашпотребсоюза объясняются созвучием кооперативных принципов и кооперативной философии этнокультурным традициям и характеристикам этнического менталитета чувашей. В основе мировоззрения чувашского народа лежат такие установки и ценности, как коллективизм в делах и общественной жизни, уважительное отношение к природе и земле, авторитет труда и честного имени, верность данному слову и ответственность перед обществом. С основами профессиональной этики кооператоров, историей чувашской потребкооперации, этнокультурными традициями чувашского народа студенты Чебоксарского кооперативного института (филиала) Российского университета кооперации знакомятся на занятиях по социально-гуманитарным дисциплинам, а также в рамках студенческих дискуссионных площадок – на заседаниях философского клуба «Школа Софии» и исторического кружка «Летописец».</p></abstract><trans-abstract xml:lang="en"><p>Using the experience of the Chuvashpotrebsoyuz, operating in the Chuvash Republic, this article examines the relationship between the performance of enterprises and organizations of consumer societies in Russia and the relevance of the spiritual and moral foundations of consumer cooperation, the level of development of professional cooperative education, and the ethnocultural characteristics of the region. In examining the problem of preserving the spiritual and moral foundations and social mission of consumer cooperation in modern society, the author draws on an analysis of socio-philosophical, historical, cultural, and economic texts published in Russian and English over the past twenty years, as well as a content analysis of thematic publications in the media and online. The article analyzes the document ”Moral Principles and Rules for Consumer Cooperative Workers”, developed by the Central Union of Consumer Societies of the Russian Federation in 2005, examines the system of cooperative education in the Chuvash Republic, and cites relevant texts from Chuvash folklore. The Chuvash Consumers’ Union’s strong performance is explained by the congruence between its cooperative principles and philosophy and the ethnocultural traditions and characteristics of the Chuvash ethnic mentality. The Chuvash people’s worldview is based on such attitudes and values as collectivism in business and public life, respect for nature and the land, the authority of labor and a good name, keeping one’s word, and responsibility to society. Students at the Cheboksary Cooperative Institute (branch) of the Russian University of Cooperation are introduced to the fundamentals of cooperative professional ethics, the history of the Chuvash consumer cooperative, and the ethnocultural traditions of the Chuvash people in social sciences and humanities classes, as well as through student discussion forums such as the «Sophia School» philosophy club and the Chronicler history club.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>этнокультурные традиции</kwd><kwd>кооперативное образование</kwd><kwd>кооперативный вуз</kwd><kwd>кооперативная философия</kwd><kwd>социально-гуманитарные дисциплины</kwd><kwd>Чебоксарский кооперативный институт</kwd><kwd>экономика доверия</kwd><kwd>нравственные принципы</kwd><kwd>потребительская кооперация</kwd><kwd>сельские территории</kwd><kwd>этнический менталитет</kwd><kwd>чуваши</kwd><kwd>Чувашская Республика</kwd></kwd-group><kwd-group xml:lang="en"><kwd>ethnocultural traditions</kwd><kwd>cooperative education</kwd><kwd>cooperative university</kwd><kwd>cooperative philosophy</kwd><kwd>social and humanitarian disciplines</kwd><kwd>Cheboksary Cooperative Institute</kwd><kwd>trust economy</kwd><kwd>moral principles</kwd><kwd>consumer cooperation</kwd><kwd>rural areas</kwd><kwd>ethnic mentality</kwd><kwd>Chuvash people</kwd><kwd>Chuvash Republic</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Центросоюз Российской Федерации. 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