He article offers an analysis of the current state of military science approaches and actions typical of the information era. The relevance of the study is due to the challenges facing the country in the light of the events of recent years, when Russia, seeking to defend its interests in the sphere of influence in the post-Soviet space, promoting the idea of a multipolar world, was attacked by the collective West, in diverse forms, including the information war. At present, the phenomenon of the transition of most life areas of modern societies to a digital form of existence is recorded in most scientific journals. It is shown that the information (virtual) field of political battles is by no means confined to cyberspace, although tactical and partly strategic operations are addressed to it. According to the author, the most important front of strategic battles is the people’s consciousness or the mental sphere of life, and more precisely - history, memory and language, or, in other words, identity. In this perspective, Russia acts as an object of influence from the consolidated American (more broadly - western) military / intellectual / economic community. The need for both protective measures and the procedures for promoting one’s own positive image outside is indicated. In a broader sense, the information war sets a two-part task for us: a) fencing from information destructives; b) creating a positive conceptual and image product. The latter task is more important than ever in the light of the increasing pressure of the West on Russia and its allies.